Ocarroll Group

Information may not be reliable

When McDonald’s of Southwest Louisiana tore down and rebuilt their Prien Lake Road restaurant in 85 days, people noticed. The O’Carroll Group’s public relations team helped McDonald’s promote the re-opening, which included an evening preview party. If you haven’t been to a state-of-the-art McDonald’s yet, drop by this place and prepare to be McAmazed.
Here are some glimpses of what the O’Carroll Group saw at the preview party:

When the O’Carroll Group decided to introduce City Savings Bank’s branch managers to the community via billboards, our innocent subjects didn’t realize the power of advertisingand how it would change their lives.

Greg, Belton, John and Chris were good sports during the photo shoot, good-naturedly playing along with us when we asked them to strike an unusual pose or hold a strange prop. The O’Carroll Group production team explained our strategy to the bankers as we handed them garden implements: ”People relate to real people. Let’s show ‘em you’re not stuffy bankers; you’re down-to-earth guys with a sense of humor. These billboards will make you familiar, so folks will feel that they know you.”
That last sentence was an understatement. These days, poor Greg, Belton, John and Chris can’t go anywhere without being recognized. Bank customers and strangers alike never tire of telling them, “Hey, I saw you on the billboard!” Their names are household words (at least in some households). Their kids and grandkids know all the bank billboard locations by heart.
When you see your face on a billboard every day, it’s hard not to get a big head. To their credit, these four bankers haven’t let celebrity spoil them. After all, they’re just down-to-earth guys with a sense of humorand some good deals on business loans.

Your Marketing Guide
Establish the systems that make marketing routine. What weekly, monthly, quarterly, and other routine duties have you established as part of your marketing strategy and action plan? Weekly emails, monthly mailings, quarterly reviews, annual events? Develop the procedures and protocols activities must be of high priority and become as natural as issuing invoices and paying taxes.